“ Instead of acting as an organic cultural touchstone, the modern meme … now sucks the joy out of our interconnectedness. It destroys uniqueness. Once an “enjoyable thing” becomes a “meme,” we stop enjoying the thing for its own sake, but consume and regurgitate our enjoyment of it as a symbol of hipness, as if to say: “I am aware of this thing’s popularity — therefore I, too, exist!
— Joe Randazzo editor of The Onion (source)
